SWIMMING IN COLOR
Brand Identity
Ideation | Design | Art Direction | Layout
Brand Identity
Ideation | Design | Art Direction | Layout
Purpose: To create a fun and playful brand identity for Swimming In Color a mission-driven company created to liberate people of color through learning how to swim.
Concept: Inspired by the organization "Swimming in Color," I created a simple circular motif featuring colorful waves. The waves and circle symbolize the organic essence of swimming, while the vibrant colors reflect their inclusive approach to fostering a diverse community of swimmers.
Concept: Inspired by the organization "Swimming in Color," I created a simple circular motif featuring colorful waves. The waves and circle symbolize the organic essence of swimming, while the vibrant colors reflect their inclusive approach to fostering a diverse community of swimmers.
Tactics: Logo, social media templates, flyer, and backpack.
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/76737327-40b5-4c62-866b-f97ca422dfc5_rw_1200.jpg?h=2dcf4c0c9907b135c7158d764aac3965)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/8ce1b435-51a6-478d-9594-996325badc82_rw_1200.jpg?h=64f51e290e013ec6207ed0369f3a1af4)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/bd984dd8-daba-49f8-858f-6019e3474832_rw_1200.jpg?h=354d04e06d6d888f69f56c6276b74d74)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/88a82b9c-9776-4794-be1f-2b7e1b6b7a48_rw_1200.jpg?h=4fff270ac3a93bb97d75edeabd2a6c04)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/a920a174-a451-4431-85e2-1f4a71a50aee_rw_1200.jpg?h=d76aaa49ea08289ac35c86bd4a657e09)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/70cb60e0-c6ab-48ed-adfe-da68cb45e6fa_rw_1200.jpg?h=8c030092e47f0673568de391e58284b8)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/c32176db-38d5-4ab7-8885-ca05c9c30764_rw_1200.jpg?h=7902424179007088b6b533cd40223c22)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/f732ea22-3a2a-45b8-9f0e-6a1d145d1d43_rw_1200.jpg?h=d46ae471b988024b4023dc2efa6f8c98)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/deac6a25-9a67-478f-ac91-eea393cfe950_rw_1200.jpg?h=d17d9ebb2b41945349e5b3f40fdfa06b)
FALKON TECHNOLOGIES
Environmental Branding
Ideation | Design | Art Direction | Layout
Environmental Branding
Ideation | Design | Art Direction | Layout
Purpose: To brand out the Falkon workspace to reinforce the company's identity and culture, fostering a sense of belonging and pride among employees. Also, it was the goal to boost employee morale and productivity by creating an inspiring and motivating environment.
Concept: Boldly featuring Falkon's core values in rectangular shapes as the building blocks of the company's success.
Tactics: Mural and posters
Concept: Boldly featuring Falkon's core values in rectangular shapes as the building blocks of the company's success.
Tactics: Mural and posters
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/7aa3d04e-2ef6-46a9-9d69-e94a8042863f_rw_1200.jpg?h=0141964e9c03756c44699001a394275c)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/cfd7871e-7025-439e-8b6a-6a44fcc3ca0d_rw_1200.jpg?h=f2f533e7357e260e0aa4819116e25723)
SOUTHSIDE BANK
Rebrand
Ideation | Design | Art Direction | Layout
Rebrand
Ideation | Design | Art Direction | Layout
Purpose: To formulate the brand identity, overall artistic style, and creative image and influence all visual communications. Execute solutions that consistently and clearly communicate the company's positioning & messaging through all touch points.
Concept: Positioning Southside as a modern, friendly, and genuine Texas bank where banking with a hometown touch is an everyday occurrence.
Tactics: Logo, business set, brand standards, UX standards, brand brochure, credit and debit cards, internal recognition items, PowerPoint presentations, flyers, signage, in-store environment, and a refreshed digital experience (website and mobile app).
Concept: Positioning Southside as a modern, friendly, and genuine Texas bank where banking with a hometown touch is an everyday occurrence.
Tactics: Logo, business set, brand standards, UX standards, brand brochure, credit and debit cards, internal recognition items, PowerPoint presentations, flyers, signage, in-store environment, and a refreshed digital experience (website and mobile app).
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/0821c3d7-5e0a-4b7a-8db0-ba2349c2db90_rw_3840.png?h=2d15734a936fe72c9db53893aef63d07)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/da169c1c-04da-485b-a162-1dcc7529e476_rw_3840.png?h=b61dbc6159da45a8751f33ced3d1bd69)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/c8b72736-8c89-4d61-a383-60b1e394e8d2_rw_3840.png?h=0750bc10f28bf885d3a74723cfadfacc)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/a709e874-fbce-4671-8126-21041ba86298_rw_3840.png?h=47fd0d38afd28b276c86140423bdd5b7)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/ba989834-86d1-4d50-9c7a-98d34a4b872b_rw_3840.png?h=991619342f6e83838678e9e0d4535d76)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/b2ab8dac-f7dd-463d-b9d5-154db1b4f7b8_rw_3840.png?h=9696dc100de89452759da810c054bcea)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/f1924209-cf75-4f92-a3f4-de159961d6e3_rw_3840.png?h=14906df692cd4c5183f84b3d360fe7c9)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/7b2262ee-2025-45eb-9fb9-21538e532a96_rw_1200.png?h=f5ef3c9cf6db086ccde452729acd9c13)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/b8e87e8e-13e8-4ef1-a3f6-3dcc5311ce58_rw_1200.png?h=551142a0aa69005c0d02bc050ccc4c56)
CHRIST THE HOPE OF GLORY FOUNDATION, INC.
Brand Refresh
Ideation | Design | Layout
Brand Refresh
Ideation | Design | Layout
Purpose: To create a fresh new community-oriented brand for a local DFW nonprofit that echoes their core values of hope, respect, integrity, and responsibility.
Concept: The green and navy hand motif was born out of inspiration stemming from CHOG's newly crafted tagline, “A link of hope”. From there, the brand was born.
Tactics: Brand board, logo, business set, flyer, website, and t-shirt.
Concept: The green and navy hand motif was born out of inspiration stemming from CHOG's newly crafted tagline, “A link of hope”. From there, the brand was born.
Tactics: Brand board, logo, business set, flyer, website, and t-shirt.
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/c8fc1fad-3e5e-4de2-8697-ff355846d445_rw_1200.jpg?h=025fb8ec974e40539e6521ba52b7baae)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/9cac5143-dc09-4799-8dd7-da98c1c5afb9_rw_1200.jpg?h=53cc800888e6436d52ac230c97d29e9f)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/7a94a05d-2744-4562-9766-703e2e45c48f_rw_1200.jpg?h=f2d1a0805ef026c703fd8e588bf22c47)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/496525fe-bc64-40b3-9c97-88c74a8db8e9_rw_1200.jpg?h=572931e8e6251e2db1ebb1a923e3e643)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/e6a1de12-3a31-4f62-a6c3-7a5370d5bbc8_rw_1200.jpg?h=90b655d51d561734487939e1c41eded8)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/6b6137db-5649-4b25-91f3-436beb45b1ba_rw_1200.jpg?h=dcc4dcb882746112ef62af4e38d8f664)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/2370e9c1-ff8e-412e-9ef8-b334c98ae3f9_rw_1200.png?h=004261c329d61d0d5eec5021d4a2c4a3)
DOODLES AVE
Brand Identity
Concept | Design | Layout
Brand Identity
Concept | Design | Layout
Purpose: To establish a brand for Doodles Ave, a successful line of unique, educational, activity coloring books.
Concept: With a mission to encourage learning through creativity, by using coloring as a road map to aid children in their discovery of themselves and the world around them, I imagined a world with no limits and endless possibilities. This mission was the driving force used to generate the brand's look, feel, and sensibility as well as product line.
Tactics: Business set, book series, book set packaging and website (shown) Tradeshow booth, flyers, ads, apparel, etc. (not shown).
Concept: With a mission to encourage learning through creativity, by using coloring as a road map to aid children in their discovery of themselves and the world around them, I imagined a world with no limits and endless possibilities. This mission was the driving force used to generate the brand's look, feel, and sensibility as well as product line.
Tactics: Business set, book series, book set packaging and website (shown) Tradeshow booth, flyers, ads, apparel, etc. (not shown).
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/fc6151b3-150a-4d0e-9f34-1e0ed7454ee3_rw_3840.png?h=52ca2e7478209abe571b3b50da708a35)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/90d901e5-3190-4089-b8d5-04904f3de8c2_rw_3840.png?h=94531c38a51dd537b9a9af33309ad301)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/4100fc50-2017-44b2-863d-ef7858d7ea56_rw_3840.png?h=8a337889992143932142f97d313cb720)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/fb6e8e57-d672-4757-9544-124eefe19d87_rw_3840.png?h=57b267cd737885ccff4f0c6d68ed0513)
![](https://cdn.myportfolio.com/02296877-7f39-439b-a4f4-f4d9507248ed/37af573b-cd68-4c55-ba9d-9211894c96d5_rw_3840.png?h=9de572711dc2917cf1bb249c7838bae3)