SOUTHSIDE BANK
Rebrand
Ideation | Design | Art Direction | Layout
Rebrand
Ideation | Design | Art Direction | Layout
Purpose: To formulate the brand identity, overall artistic style and creative image and influence all visual communications. Execute solutions that consistently and clearly communicate the company's positioning & messaging through all touch points.
Concept: Positioning Southside as a modern, friendly and genuine Texas bank where banking with a hometown touch is an every day occurrence.
Tactics: Logo, business set, brand standards, UX standards, brand brochure, credit and debit cards, internal recognition items, PowerPoint presentations, flyers, signage, in-store environment and a refreshed digital experience (website and mobile app).
Concept: Positioning Southside as a modern, friendly and genuine Texas bank where banking with a hometown touch is an every day occurrence.
Tactics: Logo, business set, brand standards, UX standards, brand brochure, credit and debit cards, internal recognition items, PowerPoint presentations, flyers, signage, in-store environment and a refreshed digital experience (website and mobile app).
CHOG – CHRIST THE HOPE OF GLORY FOUNDATION, INC.
Brand Refresh
Ideation | Design | Layout
Brand Refresh
Ideation | Design | Layout
Purpose: To create a fresh new community oriented brand for a local DFW non profit that echoes their core values of hope, respect, integrity and responsibility.
Concept: The green and navy hand motif was born out of inspiration stemming from CHOG's newly crafted tagline, “a link of hope”. From there, the brand was born.
Tactics: Brand board, logo, business set, flyer, website and t-shirt
Concept: The green and navy hand motif was born out of inspiration stemming from CHOG's newly crafted tagline, “a link of hope”. From there, the brand was born.
Tactics: Brand board, logo, business set, flyer, website and t-shirt
DOODLES AVE
Brand Identity
Concept | Design | Layout
Brand Identity
Concept | Design | Layout
Purpose: To establish a brand for Doodles Ave, a successful line of unique, educational, activity coloring books.
Concept: With a mission to encourage learning through creativity, by using coloring as a road map to aid children in their discovery of themselves and the world around them, I imagined a world with no limits and endless possibilities. This mission was the driving force used to generate the brand's look, feel and sensibility as well as product line.
Tactics: Business set, book series, book set packaging and website (shown) Tradeshow booth, flyers, ads, apparel and etc. (not shown).
Concept: With a mission to encourage learning through creativity, by using coloring as a road map to aid children in their discovery of themselves and the world around them, I imagined a world with no limits and endless possibilities. This mission was the driving force used to generate the brand's look, feel and sensibility as well as product line.
Tactics: Business set, book series, book set packaging and website (shown) Tradeshow booth, flyers, ads, apparel and etc. (not shown).
