BLACK PEOPLE WILL SWIM
Video Production
Ideation | Production Design | Editing
Video Production
Ideation | Production Design | Editing
Purpose: To develop a video as a part of the World's Largest Swimming Lesson campaign that raises awareness, by informing people about the event and its importance, increasing participation, by encouraging as many people as possible to join the lesson, and promoting water safety by emphasizing the importance of swimming.
Concept: The concept emphasizes the "world" and "swimming" themes of the event by showcasing visuals of a group of students swimming across a stylized globe, along with images and video snippets of swim lessons. The essence of the organization was captured in the video through rhythmic music and the distinctive voice of a husky VO artist.
Tactics: Social media video.
Concept: The concept emphasizes the "world" and "swimming" themes of the event by showcasing visuals of a group of students swimming across a stylized globe, along with images and video snippets of swim lessons. The essence of the organization was captured in the video through rhythmic music and the distinctive voice of a husky VO artist.
Tactics: Social media video.
NEWREZ
Video Production
Production Design | Editing
Video Production
Production Design | Editing
Purpose: To produce a festive seasonal video that spreads holiday cheer and celebrates the retirement of a beloved executive.
Concept: The concept captures the essence of the season with snow flurry animations, festive background music, and Christmas-themed intro and outro graphics, weaving together the heartfelt sentiments of Newrez team members.
Concept: The concept captures the essence of the season with snow flurry animations, festive background music, and Christmas-themed intro and outro graphics, weaving together the heartfelt sentiments of Newrez team members.
Tactics: Email video message.
NEWREZ
Video Production
Production Design | Editing
Video Production
Production Design | Editing
Purpose: To celebrate our summer interns on National Interns Day.
Concept: Designed to celebrate and support our internship program. This concept embodies NewRez's commitment to nurturing young talent, fostering professional growth, and creating a positive and engaging work environment for their interns.
Concept: Designed to celebrate and support our internship program. This concept embodies NewRez's commitment to nurturing young talent, fostering professional growth, and creating a positive and engaging work environment for their interns.
Tactics: Social media video.
CALIBER HOME LOANS, INC.
Video Production
Production Design | Editing
Video Production
Production Design | Editing
Purpose: To create a short animation to introduce the FHA loan benefits available through Caliber Home Loans Wholesale division.
Concept: The concept features the transformation of a house into the logo, symbolizing the core mission of the business: responsibly helping customers find homes.
Concept: The concept features the transformation of a house into the logo, symbolizing the core mission of the business: responsibly helping customers find homes.
Tactics: Social media video ad.
CALIBER HOME LOANS, INC.
Brand Identity
Production Design | Editing
Brand Identity
Production Design | Editing
Purpose: To promote the newly adopted loan estimation system designed to streamline the loan approval process for both brokers and customers.
Concept: Inspired by the system name "Blue Print," I incorporated a grid pattern and dynamic linear accents to emphasize the structure and speed the system brings to the loan process.
Concept: Inspired by the system name "Blue Print," I incorporated a grid pattern and dynamic linear accents to emphasize the structure and speed the system brings to the loan process.
Tactics: Social media video.