SOUTHSIDE BANK
Rebrand Launch
Ideation | Design | Layout
Rebrand Launch
Ideation | Design | Layout
Purpose: To develop a brand around the exclusive Preferred Customer (PC) "Happiness Heroes" team, who is laser-focused on providing personalized, exemplary customer service and to produce the external marketing collateral to keep customers engaged monthly. This project is apart of the company wide PC retention initiative.
Concept: As a result of the name and purpose of this group, a vintage super hero brand was crafted to support their daily mission, which is to keep customers happy.
Tactics: Logo/brand identity (style, type, patterns and colors), postcard, email signature, wall clings, t-shirt, welcome brochure, loyalty flyer and ADO package insert.
Concept: As a result of the name and purpose of this group, a vintage super hero brand was crafted to support their daily mission, which is to keep customers happy.
Tactics: Logo/brand identity (style, type, patterns and colors), postcard, email signature, wall clings, t-shirt, welcome brochure, loyalty flyer and ADO package insert.
NERIUM INTERNATIONAL
Preferred Customer Project
Ideation | Design | Layout
Preferred Customer Project
Ideation | Design | Layout
Purpose: To develop a brand around the exclusive Preferred Customer (PC) "Happiness Heroes" team, who is laser-focused on providing personalized, exemplary customer service and to produce the external marketing collateral to keep customers engaged monthly. This project is apart of the company wide PC retention initiative.
Concept: As a result of the name and purpose of this group, a vintage super hero brand was crafted to support their daily mission, which is to keep customers happy.
Tactics: Logo/brand identity (style, type, patterns and colors), postcard, email signature, wall clings, t-shirt, welcome brochure, loyalty flyer and ADO package insert.
Concept: As a result of the name and purpose of this group, a vintage super hero brand was crafted to support their daily mission, which is to keep customers happy.
Tactics: Logo/brand identity (style, type, patterns and colors), postcard, email signature, wall clings, t-shirt, welcome brochure, loyalty flyer and ADO package insert.
CALIBER HOME LOANS, INC.
Preferred Customer Project
Ideation | Design | Layout
Preferred Customer Project
Ideation | Design | Layout
Purpose: To develop a campaign targeting prospect brokerage companies to partner with Caliber Home Loans' Wholesale Division. The omni channel project highlights Caliber's value propositions and vital content key to forging a successful partnership.
Concept: The look and feel of this campaign was crafted out of the desire to create a friendly, supportive, growth and technology focused marketing assets.
Tactics: Landing page, social graphics, display ads (not shown), emails letter, and envelope.
Concept: The look and feel of this campaign was crafted out of the desire to create a friendly, supportive, growth and technology focused marketing assets.
Tactics: Landing page, social graphics, display ads (not shown), emails letter, and envelope.
