BLACK PEOPLE WILL SWIM
World's Largest Swimming Lessons – Queens, NY
Ideation | Design | Layout
World's Largest Swimming Lessons – Queens, NY
Ideation | Design | Layout
Purpose: To develop a campaign that raises awareness, by informing people about the event and its importance, increasing participation, by encouraging as many people as possible to join the lesson, and promoting water safety by emphasizing the importance of swimming.
Concept: Focusing on the "world" and "swimming" aspects of the event, I created a visually compelling motif that not only captured attention but also conveyed the global significance and community spirit of the World's Largest Swimming Lesson. The primary visual depicted a group of students swimming across a stylized globe. This imagery emphasizes both the universal nature of the event and the importance of swimming as a global skill.
Tactics: Landing page, social graphic carousel and video, email, and schedule (print/digital).
Concept: Focusing on the "world" and "swimming" aspects of the event, I created a visually compelling motif that not only captured attention but also conveyed the global significance and community spirit of the World's Largest Swimming Lesson. The primary visual depicted a group of students swimming across a stylized globe. This imagery emphasizes both the universal nature of the event and the importance of swimming as a global skill.
Tactics: Landing page, social graphic carousel and video, email, and schedule (print/digital).
BLACK PEOPLE WILL SWIM
Spring Swim Session Promotion
Ideation | Design | Layout
Spring Swim Session Promotion
Ideation | Design | Layout
Purpose: To develop a campaign to promote and support the 2024 Spring Swim Lesson Session.
Concept: Since swim lessons are usually seen as a summertime activity, the aim was to visually convey that summer has arrived early and there's no need to wait to learn how to swim. To capture the essence of summer, I used a bright yellow-green and blue gradient, along with palm tree motifs and water textures.
Tactics: Social graphic series, emails, schedule (print/digital), stickers, and certificates.
Concept: Since swim lessons are usually seen as a summertime activity, the aim was to visually convey that summer has arrived early and there's no need to wait to learn how to swim. To capture the essence of summer, I used a bright yellow-green and blue gradient, along with palm tree motifs and water textures.
Tactics: Social graphic series, emails, schedule (print/digital), stickers, and certificates.
SOUTHSIDE BANK
Post Rebrand Campaign
Ideation | Design | Layout
Post Rebrand Campaign
Ideation | Design | Layout
Purpose: To develop a campaign to showcase the newly rebranded bank to its core audience and market.
Concept: Leaning into the "Focus" aspect of the campaign, I experimented with all things sight including images with a shallow depth of field, the optometrist sight chart, and brackets keying in our customer's wants and needs.
Tactics: Billboard, poster, print ad, and landing page.
Concept: Leaning into the "Focus" aspect of the campaign, I experimented with all things sight including images with a shallow depth of field, the optometrist sight chart, and brackets keying in our customer's wants and needs.
Tactics: Billboard, poster, print ad, and landing page.
NERIUM INTERNATIONAL
Preferred Customer Project
Ideation | Design | Layout
Preferred Customer Project
Ideation | Design | Layout
Purpose: To develop a brand around the exclusive Preferred Customer (PC) "Happiness Heroes" team, which is laser-focused on providing personalized, exemplary customer service and to produce the external marketing collateral to keep customers engaged monthly. This project is a part of the company-wide PC retention initiative.
Concept: As a result of the name and purpose of this group, a vintage superhero brand was crafted to support their daily mission, which is to keep customers happy.
Tactics: Logo/brand identity (style, type, patterns, and colors), postcard, email signature, wall clings, t-shirt, welcome brochure, loyalty flyer, and ADO package insert.
Concept: As a result of the name and purpose of this group, a vintage superhero brand was crafted to support their daily mission, which is to keep customers happy.
Tactics: Logo/brand identity (style, type, patterns, and colors), postcard, email signature, wall clings, t-shirt, welcome brochure, loyalty flyer, and ADO package insert.
CALIBER HOME LOANS, INC.
Wholesale Partnership Campaign
Ideation | Design | Layout
Wholesale Partnership Campaign
Ideation | Design | Layout
Purpose: To develop a campaign targeting prospect brokerage companies to partner with Caliber Home Loans' Wholesale Division. The omni-channel project highlights Caliber's value propositions and vital content key to forging a successful partnership.
Concept: The look and feel of this campaign was crafted out of the desire to create a friendly, supportive, growth, and technology-focused marketing assets.
Tactics: Landing page, social graphics, display ads (not shown), emails, letters, and envelopes.
Concept: The look and feel of this campaign was crafted out of the desire to create a friendly, supportive, growth, and technology-focused marketing assets.
Tactics: Landing page, social graphics, display ads (not shown), emails, letters, and envelopes.
