Revitalize Realty LLC
Promotional Landing Page
UI/UX Design | Research | Front-End Development
Promotional Landing Page
UI/UX Design | Research | Front-End Development
Purpose: To recreate a cohesive brand experience for Revitalize Realty LLC, which only focused on the property management arm of the business.
Concept: Leading with the company's cool multi-blue palette and a combination of photography and iconography, I created a simple, easy-to-navigate landing page that walked prospects through the who, what, and why of Revitalize Realty's property management services.
Tactics: Landing Page
Concept: Leading with the company's cool multi-blue palette and a combination of photography and iconography, I created a simple, easy-to-navigate landing page that walked prospects through the who, what, and why of Revitalize Realty's property management services.
Tactics: Landing Page
Homes with Hall Realty
Website Refresh
Product Design Lead
Website Refresh
Product Design Lead
Purpose: To enhance the real estate experience for prospective, new, and recurring clients, making Homes with Hall Realty the foundational platform in Austin, Houston, Dallas, and San Antonio.
Concept: Using the existing brand palette, look, and feel, the team incorporated rounded elements and home design textures to make the company appear more approachable and make visitors feel at home. With this refresh, the goal was to make the site more informative, helping clients make sound decisions and positioning the Homes with Hall Realty site as the first step on their real estate journey. To make the website even more content-rich, the team added event and resource pages to increase user engagement and encourage longer visits.
Tactics: Corporate Website
Concept: Using the existing brand palette, look, and feel, the team incorporated rounded elements and home design textures to make the company appear more approachable and make visitors feel at home. With this refresh, the goal was to make the site more informative, helping clients make sound decisions and positioning the Homes with Hall Realty site as the first step on their real estate journey. To make the website even more content-rich, the team added event and resource pages to increase user engagement and encourage longer visits.
Tactics: Corporate Website
* Services rendered for D. Foster Marketing Consulting LLC.
Black People Will Swim
World's Largest Swimming Lesson Landing Page
UI/UX Design | Research
World's Largest Swimming Lesson Landing Page
UI/UX Design | Research
Purpose: To develop a landing page that was part of a larger campaign to raise awareness and increase participation in a swimming event. The page informed people about the event and its importance, encouraged them to join the lesson, and promoted water safety by emphasizing the importance of swimming.
Concept: The primary visuals are led by a group of students swimming under the direction of a swimming instructor, symbolizing the unity and diversity of the event. The page's structure was designed to guide interested parties through key information, ultimately inspiring them to register for this historic event.
Tactics: Landing Page
Concept: The primary visuals are led by a group of students swimming under the direction of a swimming instructor, symbolizing the unity and diversity of the event. The page's structure was designed to guide interested parties through key information, ultimately inspiring them to register for this historic event.
Tactics: Landing Page
DFMC – Dawn Foster Marketing Consulting
Website Refresh
Product Design Lead
Website Refresh
Product Design Lead
Purpose: To increase lead generation through the corporate website.
Concept: Using the existing brand palette, look, and feel, the team restructured the website's content, added new client case studies, and mapped out a clearer user journey to guide prospects and convert them into leads.
Tactics: Corporate Website
Concept: Using the existing brand palette, look, and feel, the team restructured the website's content, added new client case studies, and mapped out a clearer user journey to guide prospects and convert them into leads.
Tactics: Corporate Website
* Services rendered for D. Foster Marketing Consulting LLC.
Krav Maga
Promotional Landing Page
UI/UX Design | Research
Promotional Landing Page
UI/UX Design | Research
Purpose: To develop a single, cohesive brand experience for Krav Maga by creating a central hub directly linked to all of its promotional campaigns.
Concept: Inspired by Krav Maga's existing corporate website and my meetings with stakeholders, I used the company's key services, differentiators, and top testimonials to create a direct form of social proof for prospective clients. The page also provides a clear and easy way for them to sign up and get started today, taking prospects from "consideration" to "conversion" in the marketing funnel.
Tactics: Landing Page
Concept: Inspired by Krav Maga's existing corporate website and my meetings with stakeholders, I used the company's key services, differentiators, and top testimonials to create a direct form of social proof for prospective clients. The page also provides a clear and easy way for them to sign up and get started today, taking prospects from "consideration" to "conversion" in the marketing funnel.
Tactics: Landing Page
